In the era we currently live in, where we travel, shop, dine, learn, communicate and even connect romantically, our online alter-ego is just as important as your physical presence, professional appearance and manner of speaking, searching in the newspaper or “cold calling” (dropping of a C.V. at the reception of where you want to work) or job fairs etc, is the way of the past.
Mind you that the traditional or “old” methods are still necessary from time to time, but there is a new way and I have the answer!
There is a new kind of mentality which is out to take advantage of this era and all the readily available technology at our disposal and I will show you how in 5 simple steps.
First – Check your online influence, start by Googling or Binging yourself to see what others (including employers/recruiters) around the world can see or discover about you, this activity will provide immediate feedback on your digital influence.
Why should I do step 1? – Employers and recruiters use the web to their advantage and know the web is the place to search for talent and perform background searches; trending analysis show that this will increase in the coming years.
Second- Build your online presence so you begin accumulating online influence.
Why should I do step 2? – Having an online influence makes it easy to find you in search engines and thus creates more exposure which leads to more job opportunities. Without an online presence, you will not appear as relevant as other job seekers who have their online presence established and you will be the applicant which will be skipped over for more savvy job seekers that have online visibility.
Third- Create or update your LinkedIn, Twitter and Blog.
Why should I do step 3? – If you want to increase your online visibility and influence you must do it in 3 places.
- LinkedIn- LinkedIn is a professional networking tool; I like to call it “Adult Facebook”. Employers use LinkedIn as a search tool to find their next candidates and job seekers use it to leverage their network in support of their search. Make sure you include a professional photo on your profile (this isn´t Facebook).
- Twitter – Is the social networking king, however make sure you post or follow in accordance to your profile (meaning if you are looking for IT work, follow and tweet about IT industry related content)
- Blog – Create a blog, again this blog show be about your job seeking profile, it should have content relevant to your desired industry and update it with relevant content to demonstrate your expertise.
Fourth- Create your C.V.
Your C.V.´s should look like this:
City, State or Country:
Experience: including month and year for each job, the company name, your title and a brief description of your role and any accomplishments.
Skills & Expertise:
Languages if any:
Additional information: such as membership of a group, foundation, charity and interests are also ok.
Make sure your C.V is “keyword” rich. A resume is still the way to getting that job, however including “Keywords” which are those words that define skills, certifications and knowledge for your industry. Your resume doesn’t need to be complicated. The best C.V.´s are the ones which are keyword rich, easy to read, and listed chronologically.
Step 5- BE PATIENT; if I can find out how long an account has been open for, so can Employers/recruiters. Build your presence, participate in groups, tweet and update your blog regularly. Once you have been building your presence for about a month, now its time to post & search for your dream job!